Taking your broadcast story to the internet has become an inevitable step in increasing your potential to communicate with today’s consumer. This is why the electronic media news release (eMNR), a multimedia/online press release, helps enhance a communications message. It integrates broadcast-quality video and audio, along with pictures into the text area of the press release. This tool includes hyperlinks to specific areas of your Web site, product names, spokespersons and really turns the text into a multimedia communication which adds visual excitement and an experience that online audiences like to see when reading and watching online news. Our eMNRs are of the highest quality and have the farthest reach as we are distributing them via the newswire which allows the piece to become viral rather quickly. eMNRs are often combined with SMT/RMTs as they make for a nice complement online piece.